Why Dogs Crave Organ Meats (and What That Means for Treats)
If your dog goes wild for our liver-based Chiplets and Topper, there’s a reason. Dogs have a biological drive for organ meats - it’s not a flavor fad. It’s evolutionary. Understanding where that craving comes from helps us create better treats that align with what your dog actually needs.
The Wild Connection
In nature, when a wolf pack takes down prey, the organ meats - liver, heart, kidneys - go first. They’re packed with vital nutrients and quickly absorbed energy. These cuts sustain recovery and build strength, especially in active animals.
Your dog may be far removed from the wild, but that instinct is still in there. Their nose knows the difference between processed filler and real food that fuels.
Why Organ Meats Work in Treats
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Flavor intensity: dogs detect the scent of liver and heart almost immediately
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Reward feedback: the taste and satisfaction build strong reinforcement
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Digestive benefits: organ meats are often easier to process than over-processed carbs or soy fillers
Not All Treats Get It Right
Many conventional treats rely on artificial flavorings to fake the appeal of meat. Others bury trace organ meats in long ingredient lists. At Durango, we lead with the real thing - because the real thing works better.
The Durango Difference
Our Chiplets are made from at least 82% real, US beef liver. Not beef liver “flavor.” Not animal by-products. Just real, regionally sourced beef liver, baked into clean, easy-to-feed, naturally shaped snacks.
Same goes for our Topper - it’s just ground Chiplets, nothing else added. No confusion, no compromise.
Your dog was built for bold, real food. That’s why we build our treats around organ meats - not as a gimmick, but as a return to what works. Because when instinct meets intention, you get something dogs actually go nuts for.
